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The Greenhouse is as The Greenhouse does. And that involves a couple of really important things: Injecting pride into the people of our brands through creative work, courage and passion, resulting in concentrated, radical brand growth.

But passion is not only reserved for the advertising The Greenhouse creates. It goes far deeper than that. Because only when a client of ours is glowing with delight in their brand, is our task complete. It’s simple: We pride ourselves on our brands’ pride. The Greenhouse involves a collection of young, imaginative, with-it individuals that are in the throes of a major growth spurt. Entrusted to work on brands of high caliber, and expected to produce works of excellence, their challenge, their growth- is great. Creative Director Darren McKay, previous Creative Director at Jupiter Drawing Room Cape Town, and with 6 years of international experience in top London agencies, is the one that holds the fort. His creative force and endless supply of energy is what keeps The Greenhouse in high spirits. If that’s not enough to fall back on, The Greenhouse relies on it’s Business Model- and she’s saucy. The Greenhouse grows, in every living sense. Feel free to call us. Better yet, knock on our door.

Clients |

Heart104.9FM |

A radio station that prides itself on the connecting to the soul of Capetonians. An energy which illuminates the city and mirrors the rhythm of its listeners. They are Cape Town’s Beat.


SAB |

The Greenhouse has been commissioned by SAB Limited to roll out and implement a quality draught drinking experience. An inventive project that will see all South Africans demanding the perfect pint.


The Bicycle Company |

The guys from The Bicycle Company live and breathe bikes. From top end mountain and road bikes to the best quality gear and accessories on the market. The only products you won’t find are trainer wheels.


Musica |

Musica is one of South Africa’s most loved entertainment retail brands boasting over 150 stores nationwide. A leader in  the CD, Movies, Gaming and Lifestyle catagories.

Mmad |

Mmad is a mobile app that rules all apps. This campaign sees a renegade, eccentric guru proclaiming pure selfish enlightenment. One can only gain true selfishness when you download this truly rewarding app.

Ray Ban |

The ‘Never Hide’ international creative platform was activated in SA through light art in CT, JHB and Durbs. Top SA bands got involved and led the way for an energetic and illuminated event.


Rococoa |

Rococoa, a quirky chocolaterie in Woodstock, is a labour of love for client and The Greenhouse alike.

Projects |

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Heart 104.9FM | Style Workshop | Fashion faux pas was the core concept behind Heart 104.9FM’s Style Workshop this year.

Heart 104.9FM | Style Workshop | Fashion faux pas was the core concept behind Heart 104.9FM’s Style Workshop this year.

Heart 104.9FM | Style Workshop | Fashion faux pas was the core concept behind Heart 104.9FM’s Style Workshop this year.

Rococoa | Logo and In-Store branding | Rococoa commissioned The Greenhouse to create a corporate identity that saw it thread through a range of merchandise.

SAB | Logo | A logo design reflecting a modern take on a traditional ritual was created, including the line ‘For the love of draught beer’.

SAB | The SAB Draught Academy | The Greenhouse was commissioned to execute The Quality Draught Experience, an internal operation to fortify the experience of Draught Beer. The SAB Draught Academy was the first of a series of steps within the QDE, created to polish the skills of barmen nationwide.

SAB | The SAB Draught Academy | The Greenhouse was commissioned to execute The Quality Draught Experience, an internal operation to fortify the experience of Draught Beer. The SAB Draught Academy was the first of a series of steps within the QDE, created to polish the skills of barmen nationwide.

SAB | The SAB Draught Academy | The Greenhouse was commissioned to execute The Quality Draught Experience, an internal operation to fortify the experience of Draught Beer. The SAB Draught Academy was the first of a series of steps within the QDE, created to polish the skills of barmen nationwide.

SAB | Lifestyle shots | These photographs reflect the five steps of The Quality Draught Experience.

SAB | Lifestyle shots | These photographs reflect the five steps of The Quality Draught Experience.

SAB | Lifestyle shots | These photographs reflect the five steps of The Quality Draught Experience.

SAB | Lifestyle shots | These photographs reflect the five steps of The Quality Draught Experience.

SAB | The Quality Draught Experience | The Greenhouse wrote a film starring Os du Randt dramatising the five step ritual of the Quality Draught Experience, forming part of the SAB Draught Academy.

Musica | Christmas Globes In-Store | This Christmas, a snowglobe, point of sale kit, stock catalogue and window decals were designed for Musica stores nationwide.

Musica | Christmas Globes In-Store | This Christmas, a snowglobe, point of sale kit, stock catalogue and window decals were designed for Musica stores nationwide.

Heart 104.9FM | Phat Joe Billboard | Phat Joe has an image that you either love or hate. This billboard was conceptualized to portray his character, warts and all.

Ray Ban | Never Hide Activation

Ray Ban | Never Hide Activation | Van Coke Kartel

Ray Ban | Never Hide Activation | Van Coke Kartel

Ray Ban | Never Hide Activation | aKing

Ray Ban | Never Hide Activation | aKing

Ray Ban | Never Hide Activation | aKing

Ray Ban | Never Hide Activation | Good Luck

Ray Ban | Never Hide Activation | Good Luck

Ray Ban | Never Hide Activation | Die Heuwels Fantasties

Ray Ban | Never Hide Activation | Die Heuwels Fantasties

Ray Ban | Never Hide Activation | The Dirty Skirts

The Bicycle Company | Website | www.thebicyclecompany.co.za

 

Heart 104.9FM | 2 Guys and a Wedding Cadillac | The only wedding where the groom marries the best man. An event that saw two guys that had never met tie the knot at the altar. The Cadillac was used for ads and an activation.

Heart 104.9FM | CI | Heart 104.9FM’s brand image was developing faster than it’s visual identity. We designed a new image to catch up!

Heart 104.9FM | Brand Shoot | Heart’s brand positioning ‘The rhythm of your life is now ON AIR’ was brought to life through a series of energetic and targeted lifestyle photo’s used for billboards and other ATL platforms.

Heart 104.9FM | Brand Shoot | Heart’s brand positioning ‘The rhythm of your life is now ON AIR’ was brought to life through a series of energetic and targeted lifestyle photo’s used for billboards and other ATL platforms.

Heart 104.9FM | Brand Shoot | Heart’s brand positioning ‘The rhythm of your life is now ON AIR’ was brought to life through a series of energetic and targeted lifestyle photo’s used for billboards and other ATL platforms.

Heart 104.9FM | Media Kit | Heart 104.9FM’s brand image was developing faster than it’s visual identity. We designed a new image to catch up! This design for the trade presenter worked synergistically with the ON AIR brand campaign.

The Bicycle Company | The logo was designed to be made of metal. A crest that stands for guts, determination and relentless energy couldn’t live on paper.

The Bicycle Company | Full Dynamix | A simple, to-the-point magazine ad to promote one of the hottest Italian race machine’s on the market.

The Bicycle Company | The logo was designed to be made of metal. A crest that stands for guts, determination and relentless energy couldn’t live on paper.

The Bicycle Company | Kona | A Canadian mountain biking brand that has returned to the shores of SA with as much style as attitude. Click on www.konabikes.co.za

The Bicycle Company | Following on the theme, we designed The Bicycle Company’s trade presenter with a similar look and feel, creating a single holding device for all their products.

 

SKLM | A new VOIP venture that has as much value as the attitude it projects.